Pre-conference Programme
Wednesday, March 30: Optional Tutorials
From 9.00: Registration at VR
Media Lab, Aalborg University
10.00 – 12.00: Morning tutorials (1 & 2)
12.00-13.00: Lunch
Break
13.00 – 16.00: Afternoon tutorials (3 & 4)
16.00 – 18.00:
Welcome Reception at VR Media Lab, Aalborg University
Morning tutorials (1 & 2):
Tutorial 1:
Wednesday, March 30, 10.00 – 12.00
"New developments in technologies and terminals related to interactive TV in
a European and Japanese perspective."
The tutorial is lead by Aske Dam
Local storage devices like DVD Recorders and PDR/PVR/DVR boxes will be in
more than 10% of all American and Japanese homes, later this year. Mobile phones
come with 256MB of storage, and wired and wireless networks connect terminals in
homes and elsewhere.
Digital devices communicate with each other, opening up
for new cross-platform services, and 3G mobile phones in Japan will receive
digital terrestrial broadcasting in 2006.
This creates an environment for all
kind of interactive services, and content creators are now busy catching up with
the technological developments.
Broadcasters are cooperating with hardware
manufacturers to make a set of basic requirements for a European standard for
local storage (and interactive services).
Tutorial 2:
Wednesday, March 30, 10.00 – 12.00
“Playability, Likeability, Usability, Sociability – new experimental methods
for exploring the content and applications in interactive TV” is a workshop in
Human Experience Lab PLUS.
This tutorial is offered by researchers from InDiMedia, Department of
Communication, Aalborg University, Denmark. The tutorial is lead by Lars
Holmgaard Christensen, PhD student, and Tove Arndt Rasmussen, Assistent
professor.
Conceptualizing broadcast news with cross media services.
In line with the overall theme of the conference we will work with concepts
and design matters from a user perspective. Usability studies have been the
traditional route for testing viewer/user navigation in interfaces and programme
applications. The workshop will expand the concept of usability and work with
user involvement, experience and the new PLUS concepts: Playability, Likeability
and Sociability.
The workshop case will be a local 24 hours news broadcast channel and the
workshop participants will be working with cross media and especially SMS
services related to news and live debate. Focus will be on how to create user
involvement in programmes and involvement in the local community in general
terms. The influence of user-generated content will also be discussed in
relation to the flow of traditional news programmes and questions of agenda
setting and gate keeping.
Afternoon tutorials (3 & 4):
Tutorial 3:
Wednesday, March 30, 13.00-16.00
"A case study on a converging media house"
NORDJYSKE Medier
This workshop will be presented by NORDJYSKE Medier (NORDJYSKE Medier is a
local media house).
Over the last years the organization of the media house has changed to meet
the challenges of a multimedia reality. The organization accommodates
newspapers, weekly papers, magazines, TV, radio, Internet and mobile services
and distributes through delivery boys, satellite, fiber cable, radio transmitter
towers and telephone. As part of the media integration a series of new media is
created, among others one of Europe’s 24-hours TV news channels (24Nordjyske).
NORDJYSKE Medier is one of the world’s most converging media organizations. The
organization employs 250 editing employees. All editorial offices consist of
multimedia groups.
During this workshop NORDJYSKE Medier will present the organization, the
experiences, and the expectations to the organization’s ability to cope with the
digital media future, not least the 238 years old media house’s view on itself
in relation to interaction and TV. As part of the workshop experiences from
BID-TV (the user-centred interactive digital TV project run in collaboration
with InDiMedia, Aalborg University) will be drawn upon. During the workshop a
visit to the media house is included. The excursion will offer the possibilities
of viewing the media integration in praxis, speak with employees, and view the
interaction of different media releases.
Tutorial 4:
Wednesday, March 30, 13.00-16.00
“Usability and Experience Design for Interactive Television”
The workshop
is offered by Søren H. Sørensen, president and CEO, ITE (Interactive Television
Entertainment).
Experience design presents a shift from analyzing usability to studying user
experiences. The goal of such experience design research is in discerning the
necessary elements and methods in producing experience-rich media products,
services and environments – such as games and programme concepts for interactive
television. There is a notable shift from information retrieval and usability
issues to sensations, experiences, synchronous communication and so-called
game-play. For example, a game has to be challenging enough to be entertaining
and fun, whereas by usability standards, e.g. the interface of a web should be
as intuitive as possible.
ITE is the largest and most successful interactive television-programming
supplier in the world, with headquarter in Copenhagen and products in more than
30 countries worldwide. Since its foundation in 1988 ITE has been the pioneer of
interactive television entertainment - developing, producing and delivering
interactive concepts, e.g. the interactive television show “Hugo the TV
Troll”
ITE actively pursues new games and content platforms such as Sony’s,
Microsoft’s and Nintendo’s game consoles, online games, mobile games, SMS based
content, TV-set top boxes, digital TV and multi platform games
concepts.
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